This allows for not only higher engagement, but more quality interactions. This allows companies to reach a targeted audience of industry professionals and establish authentic relationships with these people.Ī LinkedIn Group isn’t a place for businesses to blast advertisements-it’s a channel to share content to those who will find it most valuable. In building a LinkedIn Group, a brand creates a forum for their customers and audience to connect. As our post LinkedIn for Business: The Ultimate Marketing Guide explains, “ Being an active participant in a Group can help you and your business network with other professionals and businesses in your field, especially those outside of your immediate circle of current and present colleagues, classmates, and employers.”Īs a business, having an active LinkedIn Group will help you connect with your customers. Whether you’re the owner of a LinkedIn Group or a member, these networks have many benefits. If you’re looking to find relevant groups to join, simply use the search feature at the top of your homepage or select from the suggestions of “ Groups you may like. LinkedIn Groups are hubs on LinkedIn which provide a “ place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”
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Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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